I'm the founder and chief conversion copywriter at Conversion Alchemy. We help 7 and 8 figure SaaS and Ecommerce businesses convert more website visitors into happy customers. Conversion Alchemy Journal is the collection of my thoughts, ideas, and ramblings on anything copy, UX, conversion rate optimization, psychology, decision-making, human behavior, and -often times - just bizarre, geeky stuff. Grab a cup of coffee and join me. Once a week, every Friday.
It's official, our Conversion Alchemy Journal giveaway is live.
Go give it some love and get a chance to be one of the 3 readers to win:
My lofty goal is to get this newsletter to 1k subscribers by the end of the month so your help would be amazing.
Finding like-minded folks who are interested in what I have to say amidst the noise, is not easy.
Which brings me to today's topic...
How do you find the perfect prospects?
How do you bring in more of the people you want, and fewer of those you don't want?
Maybe Jack Ryan (from the Tom Clancy-inspired TV show) can tell us.
In a scene, Jack and his FBI boss brainstorm how to pinpoint the location of a well known but mysterious terrorist, pay attention to their words:
Did you get it?
His boss probably didn't.
His problem is that he sees every single target as a uniform blob made out of threats, madness, aggressiveness, and chaos.
But when you're after the perfect prospect, the ideal target, you need to know that one person specifically, inside and out.
You need to understand them on a deeper psychological level.
That's what separates the run-of-the-mill operators from the specialists (like our friend Jack here).
You've got to have a level of obsession and curiosity for wanting to peel through layers and layers of mental models, traits and states.
A lot of you might be familiar with user/customer personas...
But when it comes to true understanding, most of the ways businesses look at them, is through the lens of demographics.
You want to focus on the psychographics first.
Psychology is what tells you where the puck is going.
And where you can find your ideal prospect.
Tomorrow we'll look at one way to clarify your picture so you can find your target (at a fraction of the FBI's budget).
Stay tuned.
In the meantime, here's the giveaway link again.
Thank you for your continued support 🙏
Quote and reflection of the day:
- David Goggins, Never Finished
Learning experiences can come disguised as setbacks. Or plateaus. It’s up to you to glean the lessons out of these moments and to remind yourself that you’re actually still moving forward and growing.
Cheers,
Chris
I'm the founder and chief conversion copywriter at Conversion Alchemy. We help 7 and 8 figure SaaS and Ecommerce businesses convert more website visitors into happy customers. Conversion Alchemy Journal is the collection of my thoughts, ideas, and ramblings on anything copy, UX, conversion rate optimization, psychology, decision-making, human behavior, and -often times - just bizarre, geeky stuff. Grab a cup of coffee and join me. Once a week, every Friday.
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