I'm the founder and chief conversion copywriter at Conversion Alchemy. We help 7 and 8 figure SaaS and Ecommerce businesses convert more website visitors into happy customers. Conversion Alchemy Journal is the collection of my thoughts, ideas, and ramblings on anything copy, UX, conversion rate optimization, psychology, decision-making, human behavior, and -often times - just bizarre, geeky stuff. Grab a cup of coffee and join me. Once a week, every Friday.
How to get more opportunities Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. I’ve recorded the first 9 episodes of “The Message-Market Fit podcast” launching next week. We chatted all things messaging, copy, positioning, ICPs and more. But one thing jumped out of those conversations more than anything else…I’m talking about human connection. At the bottom of every successful interaction, whether it’s with your family, friends or with your customers, there’s a deep need to connect and feel like you resonate on… something. It doesn’t really matter what that something is. In fact, I’m getting the most insightful interviews when I make an effort to ask the more personal, intimate or challenging questions. Turns out I’m loving the process and what’s best, I’m truly connecting with every podcast guest. That connection is something you rarely get in business podcasts. And I’m willing to go the extra mile to make this one special. But you might ask, what’s human connection got to do with getting more opportunities? I’ll let one of my “virtual” mentors, Phil Stutz chime in here: “People give you opportunities because they feel connected to you.” And how do you make them feel that connection? You enter their world. That’s why I spend every Monday morning researching every guest for the week, digging into any written, audio and video content online I can find. So I can get a 3D view of their life. Because understanding and connecting with them is not only about business… Legend negotiator Jim Camp said: the vital purpose of questions is to allow us to move around in the adversary’s world and see what they see and then lead them to a clear vision and decision as well. Which is exactly what you want to do when interacting with or researching your customers. Enter and move in their world. Here are a couple of lessons about how to do that from the first few conversations I’ve had for the podcast… From Amar Ghose, co-founder at ZenMaid:
From Kasia Bargielowski-Foster, PMM at Capsule:
From Jimmy Rose, co-founder at Content Snare:
From Eliana Daboul, VP of Marketing at ShareID:
From Kyle Bazzy and Derik Sutton, VP of sales and Marketing Manager at Autobooks:
From Marc Thomas, Head of growth at Podia:
From Natalie Marcotullio, Head of growth at Navattic:
From Andrew Capland, coach and advisor for growth teams at Delivering Value
From Melanie Crissey, Technical Product Marketing Manager at Warp.dev:
I won’t spoiler more, so you can listen in when these come out. Keep an eye out for The Message-Market Fit podcast next week. P.S. I’ve been thinking of ways to make this newsletter even more helpful for you. What would you like to get more of? 📚 3 things to get better at copywriting1. Words = effort?Ethan Mollick, sets on a mission to “launch a product and write a market research report and create on-trend designs for a kitchen and make an entire PowerPoint and craft a syllabus. All at the same time. All in 59 seconds” using AI. Here’s how it went and why it matters for organizations. 2. “Just Fucking Run”Love this quick story from Intercom’s co-founder Des Traynor. It’s the distillation of how far above the competition you can get if you only just do the damn work. Replace “Run” with “Write” and there you have it. 3. Science can’t beat human wisdomWord of the day: Antroposophy. Time to get into a rabbit hole. I find it helpful as a reminder that science can’t explain everything there is to know about humans. The term ‘anthroposophy’ predates Rudolf Steiner. The word ‘anthroposophy’ comes from the Greek (anthropos meaning ‘human’ and sophia meaning ‘wisdom’). It can also be translated as ‘wisdom of the human being’ or understood as ‘consciousness of one’s humanity’. ✅ Don't miss itHere are a couple of teasers from the podcast if you can’t wait…
🤔 Thought of the weekIn general, human beings want to succeed in the outer world—build a successful business, say, or find a life partner. In contrast, the universe doesn’t care about our external success; its goal is to develop our inner strength. We care about what we achieve on the outside; the universe is interested in who we are on the inside. - Phil Stutz, The tools How are you meeting the universe’s needs today? To align with the forces you cannot see or understand, work on becoming better. Have a great weekend! |
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I'm the founder and chief conversion copywriter at Conversion Alchemy. We help 7 and 8 figure SaaS and Ecommerce businesses convert more website visitors into happy customers. Conversion Alchemy Journal is the collection of my thoughts, ideas, and ramblings on anything copy, UX, conversion rate optimization, psychology, decision-making, human behavior, and -often times - just bizarre, geeky stuff. Grab a cup of coffee and join me. Once a week, every Friday.
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