profile

Hi, I'm Chris, The Conversion Alchemist

I'm the founder and chief conversion copywriter at Conversion Alchemy. We help 7 and 8 figure SaaS and Ecommerce businesses convert more website visitors into happy customers. Conversion Alchemy Journal is the collection of my thoughts, ideas, and ramblings on anything copy, UX, conversion rate optimization, psychology, decision-making, human behavior, and -often times - just bizarre, geeky stuff. Grab a cup of coffee and join me. Once a week, every Friday.

Featured Post

🔊 BIG ANNOUNCEMENT (and my problem with the Marvel universe)

The other day I wanted to watch "Guardians of the galaxy 3". So as usual, I headed for the trailer and it looked good. Then typically for a trilogy, my next step is to get a recap of the previous movies on Youtube (just type "before watching [movie number X]"). I want to get as much context on it before diving into it. Especially if it's been a while since I saw the previous ones. Anyway, near the end of the recap I realized that one of the characters died. Problem is, they died in a movie I...

10 months ago • 2 min read

Read Online Turn AI into your "truth machine" Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. Let's get tactical and actionable today. I've been bullish on using LLMs for marketing research for a while. But lately, I had a revelation. Models are getting REALLY good, especially with the huge context windows (amount of data they can take in, remember and use). One of my faves? Google's Gemini 1.5 Pro. Big side benefit?...

about 8 hours ago • 5 min read

Read Online How to get inside your customers decision-makiong process Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. If you've been reading for a while you know I'm obsessed with understanding people's decision-making. Yesterday I was on a coaching call with a client and they had issues with understanding what language to use in their value proposition copy. Turns out they're running customer interviews, so I asked "Do...

7 days ago • 5 min read

Read Online Choose your enemies wisely Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. “A wise man gets more use from his enemies than a fool from his friends.” Baltasar Gracian Today I wanted to write about competition, and how to use it to your advantage. As I'm looking at my clients competitors this week, this is fresh on my mind and I've been using the time to improve the way I look at and study the competition's...

14 days ago • 4 min read

Read Online Why your users can't find what they need Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. What business are you in? Really, take a moment and think about it. The answer might surprise you. And point out areas for improvement you had no idea you could even work on. I've been working with this SaaS client, they've been in business for 20 years and have a ton of brand recognition in their space. But with the...

21 days ago • 3 min read

Read Online What's the BEST AI tool for copywriting? Let the battle begin... Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. If you're in copywriting you might have been on the lookout for the best tool to write for you. But I think that's the wrong way to look at it. AI shouldn't write FOR you - it should write WITH you. The copywriter of the future I've been testing a lot of different tools out there lately on client...

28 days ago • 5 min read

Read Online When using Voice Of Customer in your copy can backfire Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. One of the biggest lessons since starting as a copywriter has been that using customer language in copy works. Using the exact phrases, jargon, and tone that your customers use can create a sense of familiarity and trust. When your audience sees their own language reflected back, it signals that you...

about 1 month ago • 4 min read

Read Online How to win the game of positioning Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. Your prospects don't want your product. You might think that's about the features and the benefits (and it is), but before they look at those, you're likely missing a step. It's about positioning, but not the way most people think about it. When your customers are considering you and the myriad of alternatives out there,...

about 1 month ago • 5 min read

Read Online How to be a supercommunicator Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. How would you like to turn every single conversation into an opportunity to learn and create more serendipity in your life? And what if you could apply the same strategy to the copy you write? You only need to shift your mindset around what a conversation is, and use other people's motivations to your advantage. I've been...

about 2 months ago • 4 min read

Read Online How to persuade AI (because you will have to) Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. It's the year 2026 and you need a new project management solution (go figure...). You need to find the BEST tool out there. And you need it fast. Sitting at your desk, you start a chat with your AI assistant, "Find me the top-rated project management tools for medium-sized tech companies." The AI quickly processes...

about 2 months ago • 5 min read

Read Online How to really connect with your prospects (and stop pitch-slapping them) Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. If you're on Linkedin you're probably familiar with it. It's the dreaded "pitch-slap". That's when someone sends you a connection request and inevitably, immediately, sometimes "automagically" - they pitch you on whatever the hell they sell. Pro tip: you can prevent this just by looking at...

2 months ago • 4 min read
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