Read Online How to take an idea and find the perfect words to define it Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. I've just wrapped up one of the biggest projects I've ever worked on. And I'm so effin proud of it. For the past 3 months I've been working with Moz to help them reposition their 2 key products, Moz Pro and Moz API. We've worked on their product overview pages but the copy was the least of it. What I...
1 day ago • 4 min read
Read Online How to optimize for connection (and increase conversion) Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. Behind every click, every conversion, every dollar spent, there's a human being with a story. And in order to understand their story, we need to stop optimizing for conversion and start optimizing for connection. How do we do that? That’s what conversion alchemy is all about. Like turning base metals into...
9 days ago • 5 min read
Read Online Data tells a story, but your customers are the story. Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. I’m in the mood for a rant today. I’ve been speaking with top SaaS leaders and experts over 20+ episodes of The Message-market Fit podcast and a few patterns emerged. I’m a nerd for patterns. Almost autistic. Anyway, here’s the pattern I’m seeing: We're obsessed with data, but starving for connection. We all...
16 days ago • 4 min read
Read Online People buy on emotions… or do they? Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. We've all heard it before: "People make decisions based on emotions and then justify them with logic." It's a catchy phrase that's been passed around marketing circles for years. But is it really useful for writing copy that converts? The issue isn't that the statement is wrong per se. It's that it's woefully incomplete. It...
23 days ago • 5 min read
Read Online Why "Friend Factories" will rule the world Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. You're pumping resources into your B2B SaaS marketing efforts. But are you really connecting with your audience? Or are potential customers slipping through your fingers, taking your hard-earned revenue with them? In my conversations with SaaS leaders on The Message-Market Fit Podcast, I’m hearing a new vision for the...
30 days ago • 4 min read
Read Online How to plug the revenue leaks and convert more visitors Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. You’re pouring time, money, and energy into driving traffic to your SaaS website. But are those visitors actually converting into leads and customers? Or are they slipping through the cracks, taking your hard-earned revenue with them? In my conversations with SaaS leaders on The Message-Market Fit Podcast,...
about 1 month ago • 4 min read
Read Online On customer interviews done right Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. I'm keeping this issue short and sweet as I'm currently camping in the stunning mountains between Abruzzo and Le Marche in Italy. But I wanted to share a quick thought on customer interviews that might help you in your next project. Recently, a client shared some feedback from a potential interviewee, which was mostly about how...
about 1 month ago • 3 min read
Read Online The common mistake even pro copywriters make (and how to avoid it) Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. As seasoned copywriters, we pride ourselves on crafting compelling value propositions. Yet, there's a common mistake many of us—myself included—often make (but luckily can correct before copy goes live) that can dilute our message's impact, particularly when addressing problem-aware audiences....
about 2 months ago • 6 min read
Read Online Stop sounding like a robot: How to be ruthlessly real in your B2B copy Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. In B2B SaaS, jargon is everywhere. Websites are filled with buzzwords, and emails sound like they were written by a committee of robots. Add in AI to the mix and all you get are the now classic “empowered”, “streamlined”, and “cutting-edge” BS copy you see on most websites. Want AI to produce...
about 2 months ago • 4 min read
Read Online Got scammed in Istanbul. Learned 7 killer marketing tricks. You're welcome. Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. I just got back from a week in Istanbul. It was amazing. I know I know, I didn't send an email last week, but as I was busy exploring, i was also keeping an eye out for a good story. So here it goes... Picture this: I'm strolling through the city, taking in the sights, smells, and...
3 months ago • 4 min read
