Read Online On customer interviews done right Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. I'm keeping this issue short and sweet as I'm currently camping in the stunning mountains between Abruzzo and Le Marche in Italy. But I wanted to share a quick thought on customer interviews that might help you in your next project. Recently, a client shared some feedback from a potential interviewee, which was mostly about how...
about 14 hours ago • 3 min read
Read Online The common mistake even pro copywriters make (and how to avoid it) Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. As seasoned copywriters, we pride ourselves on crafting compelling value propositions. Yet, there's a common mistake many of us—myself included—often make (but luckily can correct before copy goes live) that can dilute our message's impact, particularly when addressing problem-aware audiences....
8 days ago • 6 min read
Read Online Stop sounding like a robot: How to be ruthlessly real in your B2B copy Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. In B2B SaaS, jargon is everywhere. Websites are filled with buzzwords, and emails sound like they were written by a committee of robots. Add in AI to the mix and all you get are the now classic “empowered”, “streamlined”, and “cutting-edge” BS copy you see on most websites. Want AI to produce...
15 days ago • 4 min read
Read Online Got scammed in Istanbul. Learned 7 killer marketing tricks. You're welcome. Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. I just got back from a week in Istanbul. It was amazing. I know I know, I didn't send an email last week, but as I was busy exploring, i was also keeping an eye out for a good story. So here it goes... Picture this: I'm strolling through the city, taking in the sights, smells, and...
about 1 month ago • 4 min read
Read Online Boost your conversions with just two words Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. Yesterday for the podcast, I've interviewed Sahil Patel, CEO of Spiralyze, an AB testing company for B2B SaaS. It was one of the most actionable and tactical episodes so far. He mentioned 3 things we should all be testing: Your visuals: are you showing your product above the fold? Videos tend to work better below the...
about 2 months ago • 3 min read
Read Online How to balance reality and future in your positioning and messaging Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. I've recently conducted a positioning workshop with a client and we faced an interesting challenge: If your product is not yet where you want it to be, how do you balance what it is, with what it could be in your positioning and messaging? After all, you can't wait till everything's ready to put...
about 2 months ago • 4 min read
Read Online Turn AI into your "truth machine" Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. Let's get tactical and actionable today. I've been bullish on using LLMs for marketing research for a while. But lately, I had a revelation. Models are getting REALLY good, especially with the huge context windows (amount of data they can take in, remember and use). One of my faves? Google's Gemini 1.5 Pro. Big side benefit?...
2 months ago • 5 min read
Read Online How to get inside your customers decision-makiong process Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. If you've been reading for a while you know I'm obsessed with understanding people's decision-making. Yesterday I was on a coaching call with a client and they had issues with understanding what language to use in their value proposition copy. Turns out they're running customer interviews, so I asked "Do...
2 months ago • 5 min read
Read Online Choose your enemies wisely Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. “A wise man gets more use from his enemies than a fool from his friends.” Baltasar Gracian Today I wanted to write about competition, and how to use it to your advantage. As I'm looking at my clients competitors this week, this is fresh on my mind and I've been using the time to improve the way I look at and study the competition's...
3 months ago • 4 min read
Read Online Why your users can't find what they need Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. What business are you in? Really, take a moment and think about it. The answer might surprise you. And point out areas for improvement you had no idea you could even work on. I've been working with this SaaS client, they've been in business for 20 years and have a ton of brand recognition in their space. But with the...
3 months ago • 3 min read