I'm the founder and chief conversion copywriter at Conversion Alchemy. We help 7 and 8 figure SaaS and Ecommerce businesses convert more website visitors into happy customers. Conversion Alchemy Journal is the collection of my thoughts, ideas, and ramblings on anything copy, UX, conversion rate optimization, psychology, decision-making, human behavior, and -often times - just bizarre, geeky stuff. Grab a cup of coffee and join me. Once a week, every Friday.
The most powerful skill you can learn this year Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. This week I started my new podcast (launching Feb 6th!) where I get into the brains of marketing, growth and product folks at B2B SaaS, to learn how they do messaging and copy. Although I’m learning a lot about it and about them, I’m also learning more about myself. In particular, about one skill I’m trying to master: listening…Listening along with asking better questions is something I’m working on. It’s a skill combo that never goes out of fashion and can open up a stream of opportunities and good luck you won’t ever otherwise get. Here are a few lessons I’ve learned from my first 4 interviews.
I’ll be learning more and more as I go, which makes this new project super interesting. One of my favorite questions? What’s the biggest challenge you’re facing now when it comes to [XYZ]? And if you were advising someone else on how to overcome it, what would you tell them? It’s incredible to see how they self-coach 😀 To start, why not replying to this email with your answer to it? I’d love to know. 📚 3 things to get better at copywriting1. Connect the dotsMy biggest lesson from 7 years of customer research with 40+ SaaS clients? Check it out here. I also got a really good question I thought I’d spoiler for you here: 2. Turning your prospects into investorsRecently on a podcast I heard this great lesson: As an investor you can have 3 kinds of advantages: - Informational: you know something that other investors don’t - Analytical: you do your homework better than others - Behavioral: you think and act more rationally than others Behavioral advantages are by far the most interesting as they are the most durable. Let’s flip it. How can you help your customers either 1) get more, better or clearer information, 2) find that information easier and faster, 3) act on that information more decisively? It’s a pretty good model for increasing your conversion rates. 3. Start before getting eaten by the bearWes Kao wrote an excellent piece on how to cut the fluff and make your stories, presentations, pitches more effective. It’s a great reminder to catch yourself if you get lost in useless rambling. A lot of stories, presentations, and pitches take too long to get to the point. When I’m explaining a situation, I remind myself to “start right before you get eaten by the bear.” This means to cut non-essential backstory so you can spend time on the juicy part. ✅ Don't miss it
🤔 Thought of the week“If you want to look good in front of thousands, you must outwork thousands in front of nobody.”
- Dan Martell
The work nobody sees is the work that separates you from everyone else. Learn to love and live that. Have a great weekend! |
23 Greyfriars, Eastgate Street, Winchester, Hampshire so238ea |
I'm the founder and chief conversion copywriter at Conversion Alchemy. We help 7 and 8 figure SaaS and Ecommerce businesses convert more website visitors into happy customers. Conversion Alchemy Journal is the collection of my thoughts, ideas, and ramblings on anything copy, UX, conversion rate optimization, psychology, decision-making, human behavior, and -often times - just bizarre, geeky stuff. Grab a cup of coffee and join me. Once a week, every Friday.
Read Online What's the BEST AI tool for copywriting? Let the battle begin... Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. If you're in copywriting you might have been on the lookout for the best tool to write for you. But I think that's the wrong way to look at it. AI shouldn't write FOR you - it should write WITH you. The copywriter of the future I've been testing a lot of different tools out there lately on client...
Read Online When using Voice Of Customer in your copy can backfire Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. One of the biggest lessons since starting as a copywriter has been that using customer language in copy works. Using the exact phrases, jargon, and tone that your customers use can create a sense of familiarity and trust. When your audience sees their own language reflected back, it signals that you...
Read Online How to win the game of positioning Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. Your prospects don't want your product. You might think that's about the features and the benefits (and it is), but before they look at those, you're likely missing a step. It's about positioning, but not the way most people think about it. When your customers are considering you and the myriad of alternatives out there,...