I'm the founder and chief conversion copywriter at Conversion Alchemy. We help 7 and 8 figure SaaS and Ecommerce businesses convert more website visitors into happy customers. Conversion Alchemy Journal is the collection of my thoughts, ideas, and ramblings on anything copy, UX, conversion rate optimization, psychology, decision-making, human behavior, and -often times - just bizarre, geeky stuff. Grab a cup of coffee and join me. Once a week, every Friday.
This weekend I ran a sponsored ad in one of my favorite email newsletters.
(btw, welcome, if you're one of the new subscribers!)
But...
I messed the whole thing up.
And by that I mean, I could have gotten way more out of it.
Admittedly, I've been lazy. My family is visiting and I let the ball drop.
What went wrong? Just a few things I should have planned for and worked on, but didn't:
Talk about practicing what I preach, ha?
The thing is, I still managed to get a handful of subscribers from the sponsorship, which is great.
But it also makes me wonder, what if...
Anyway, this is also GREAT because I can use these mistakes as learning opportunities and, most importantly, to hopefully teach you something in the process - through real world examples.
And that's why this week will be all about...
...drum roll please...
.... email funnel optimization! 🎉
That's right my nerdy friends, together we'll look at how I plan on improving my email newsletter sign up flow, copy and overall experience.
Then, I'll run another sponsored ad and we'll compare the results.
I love accountability.
So here's what we'll work on in this week's sprint and in what order:
I'm keeping the last two items for next week because we first, need to orient ourselves a bit around the initial optimization work, and take it from there.
And you'll get all the exact steps and walkthroughs - in just 2-5 minutes of reading each day.
Straight to the juice, no fluff.
That's all for today, hope you're ready.
It's going to be fun.
If you want to spread the word, just share this link with your friends (and just tell them we're about to make that page convert 10x more, right before their very eyes).
Today's quote and reflection:
“If you want to complain that you don’t have any good ideas, please show me all your bad ideas first.” - Seth Godin, The practice
It’s easy to blame ourselves or think others are special when we see we don’t have what it takes. But only because we don’t go through the hard work and we don’t experience the rejection, the failure - and the learnings that go with those. We’re afraid of losing parts or ourselves, our identity. When in reality that’s exactly the weight that’s holding us back.
Cheers,
Chris
I'm the founder and chief conversion copywriter at Conversion Alchemy. We help 7 and 8 figure SaaS and Ecommerce businesses convert more website visitors into happy customers. Conversion Alchemy Journal is the collection of my thoughts, ideas, and ramblings on anything copy, UX, conversion rate optimization, psychology, decision-making, human behavior, and -often times - just bizarre, geeky stuff. Grab a cup of coffee and join me. Once a week, every Friday.
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