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Hi, I'm Chris, The Conversion Alchemist

I'm the founder and chief conversion copywriter at Conversion Alchemy. We help 7 and 8 figure SaaS and Ecommerce businesses convert more website visitors into happy customers. Conversion Alchemy Journal is the collection of my thoughts, ideas, and ramblings on anything copy, UX, conversion rate optimization, psychology, decision-making, human behavior, and -often times - just bizarre, geeky stuff. Grab a cup of coffee and join me. Once a week, every Friday.

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Featured Post

🔊 BIG ANNOUNCEMENT (and my problem with the Marvel universe)

The other day I wanted to watch "Guardians of the galaxy 3". So as usual, I headed for the trailer and it looked good. Then typically for a trilogy, my next step is to get a recap of the previous movies on Youtube (just type "before watching [movie number X]"). I want to get as much context on it before diving into it. Especially if it's been a while since I saw the previous ones. Anyway, near the end of the recap I realized that one of the characters died. Problem is, they died in a movie I...

10 months ago • 2 min read

Read Online What's the BEST AI tool for copywriting? Let the battle begin... Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. If you're in copywriting you might have been on the lookout for the best tool to write for you. But I think that's the wrong way to look at it. AI shouldn't write FOR you - it should write WITH you. The copywriter of the future I've been testing a lot of different tools out there lately on client...

3 days ago • 5 min read

Read Online When using Voice Of Customer in your copy can backfire Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. One of the biggest lessons since starting as a copywriter has been that using customer language in copy works. Using the exact phrases, jargon, and tone that your customers use can create a sense of familiarity and trust. When your audience sees their own language reflected back, it signals that you...

10 days ago • 4 min read

Read Online How to win the game of positioning Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. Your prospects don't want your product. You might think that's about the features and the benefits (and it is), but before they look at those, you're likely missing a step. It's about positioning, but not the way most people think about it. When your customers are considering you and the myriad of alternatives out there,...

17 days ago • 5 min read

Read Online How to be a supercommunicator Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. How would you like to turn every single conversation into an opportunity to learn and create more serendipity in your life? And what if you could apply the same strategy to the copy you write? You only need to shift your mindset around what a conversation is, and use other people's motivations to your advantage. I've been...

24 days ago • 4 min read

Read Online How to persuade AI (because you will have to) Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. It's the year 2026 and you need a new project management solution (go figure...). You need to find the BEST tool out there. And you need it fast. Sitting at your desk, you start a chat with your AI assistant, "Find me the top-rated project management tools for medium-sized tech companies." The AI quickly processes...

about 1 month ago • 5 min read

Read Online How to really connect with your prospects (and stop pitch-slapping them) Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. If you're on Linkedin you're probably familiar with it. It's the dreaded "pitch-slap". That's when someone sends you a connection request and inevitably, immediately, sometimes "automagically" - they pitch you on whatever the hell they sell. Pro tip: you can prevent this just by looking at...

about 1 month ago • 4 min read

Read Online “they were blind but now they see” ... How to create space in your prospects' minds, so they want to buy Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. I’ve always been obsessed with what happens in people’s brains the very moment they realize they need to buy something. I study it constantly, in my clients’ customers, but in myself too. If you want to understand what triggers prospects to head down the path...

about 2 months ago • 5 min read

Read Online The psychological hack all best-selling authors use to sell their books Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. You might be familiar with the stages of awareness. Unaware Problem aware Solution aware Product aware Most aware For most SaaS companies, their audience sits somewhere between the solution aware and product aware. Their prospects know there are solutions to their problems and sometimes...

about 2 months ago • 6 min read

Read Online They all laughed when I stood up on the podium… Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. I was petrified. Almost about to fake being sick, just so I could sidestep it. And like you normally do when you dread something, I’d procrastinated til last minute. I was supposed to give my first official Toastmasters speech that very night — and I didn’t have a single word on paper (or in mind) yet. So, I told...

about 2 months ago • 5 min read

Read Online How to understand any business and market fast Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. Copywriters should be learning machines. I’m constantly amazed when I hear about fellow pen pushers who refuse to work with a client because they think the topic is too complex. I mean, I say no to certain topics too. I would never write for the porn industry for example. But not because I don’t understand (c’mon...

2 months ago • 5 min read
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