I'm the founder and chief conversion copywriter at Conversion Alchemy. We help 7 and 8 figure SaaS and Ecommerce businesses convert more website visitors into happy customers. Conversion Alchemy Journal is the collection of my thoughts, ideas, and ramblings on anything copy, UX, conversion rate optimization, psychology, decision-making, human behavior, and -often times - just bizarre, geeky stuff. Grab a cup of coffee and join me. Once a week, every Friday.
If you're new (welcome!) or missed the past 3 days, here's what's going on:
Today's item was:
"I still don't have any sort of analytics installed on my site 👉🏻 I'll install Google Analytics and Hotjar on my site"
I got my first lesson right away.
I thought this was gonna be easy and a quick thing to cross off...
But obviously it wasn't.
There's still a bit of a mess in between Google Universal Analytics (the classic version) and the new Google Analytics 4.
If you're not in the loop with things, Universal Analytics will be sunsetted with the new year. So get up to speed!
Anyway, as I was trying to install it, I had to give up. Apparently now they're either hiding it or making it almost impossible to find.
So I went straight with the new Google Analytics 4.
To do things the proper way I did the installation through Google Tag Manager to get more control and fine tuning ability down the line (recommended).
You can google "install google analytics with tag manager" to get a ton of guides.
In short:
Next I will have to dig deeper into how to track Events and conversions because of the visual builder I'm using for my site (Elementor).
I didn't want to complicate it too much for today, but I'll report back when that's done.
Second, Hotjar!
If you've never used it or a similar user interaction tracking platform, Hotjar is great to see exactly where people click on your site, how far down a page they scroll to and in general how they behave on your site.
You can also record videos of users going through their experience, which is amazingly helpful to spot patterns and learn what to fix.
As expected I stumbled on an issue here, too.
You probably won't face it, but in my case I was already using my email with my clients' accounts, and Hotjar doesn't allow you create a new "Organization" (your site basically), if you've been invited to other accounts.
Bummer.
So I'm kind of stuck waiting on their support team here.
A bit of a disappointing experience that I wasn't expecting from the guys at Hotjar.
But hey, things are in motion at least and I'll be ready for the next sponsored ad.
A couple of lessons from today:
That's it for today.
Tomorrow, I'll move on with brainstorming ideas for my opt in ebook(s) while my amazing assistant is so kind to categorize all my daily emails into buckets I can use to group them.
I'll walk you through my thought process for building a super small digital freebie.
Now, I'd love to provide as much value as possible to you.
Is there anything specific you'd like to know how to do with either Google Analytics or Hojtar?
Do you know how to use them to gather insights that can help you boost conversions?
Just shoot me a reply and let me know.
I'll make sure to send over something you'll love.
P.S. For the holidays, I'm thinking of running a couple of consulting / coaching calls at a huge discount. Spots will be very limited, but if you want in, just click here to be added to the waitlist and I'll get back to you.
Cheers,
Chris
🙌🏻 Let’s be friends (unless you’re a stalker)​
I'm the founder and chief conversion copywriter at Conversion Alchemy. We help 7 and 8 figure SaaS and Ecommerce businesses convert more website visitors into happy customers. Conversion Alchemy Journal is the collection of my thoughts, ideas, and ramblings on anything copy, UX, conversion rate optimization, psychology, decision-making, human behavior, and -often times - just bizarre, geeky stuff. Grab a cup of coffee and join me. Once a week, every Friday.
Read Online What's the BEST AI tool for copywriting? Let the battle begin... Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. If you're in copywriting you might have been on the lookout for the best tool to write for you. But I think that's the wrong way to look at it. AI shouldn't write FOR you - it should write WITH you. The copywriter of the future I've been testing a lot of different tools out there lately on client...
Read Online When using Voice Of Customer in your copy can backfire Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. One of the biggest lessons since starting as a copywriter has been that using customer language in copy works. Using the exact phrases, jargon, and tone that your customers use can create a sense of familiarity and trust. When your audience sees their own language reflected back, it signals that you...
Read Online How to win the game of positioning Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. Your prospects don't want your product. You might think that's about the features and the benefits (and it is), but before they look at those, you're likely missing a step. It's about positioning, but not the way most people think about it. When your customers are considering you and the myriad of alternatives out there,...