I'm the founder and chief conversion copywriter at Conversion Alchemy. We help 7 and 8 figure SaaS and Ecommerce businesses convert more website visitors into happy customers. Conversion Alchemy Journal is the collection of my thoughts, ideas, and ramblings on anything copy, UX, conversion rate optimization, psychology, decision-making, human behavior, and -often times - just bizarre, geeky stuff. Grab a cup of coffee and join me. Once a week, every Friday.
Want to learn how to improve any landing page in 2 minutes today?
Let's crack on.
As promised yesterday (if you have no clue what I'm talking about, get up top speed here) I was going to revamp, my newsletter's landing page.
I spent my morning working on it and I think it's a pretty solid v2.
First, here's what wasn't working:
All of these mistakes were simply the result of never really trying to promote the newsletter and being lazy about it.
And as usual, hiring yourself is probably the hardest part of working on your business.
Before the big reveal (unless you've already took a peek at the page and spoiled it all) here's exactly what I've done to fix it:
This is pretty much it.
Simple but not easy, especially when it's your own product or service.
Ok, finally, if you're ready...
...for the big reveal...
You can head to the live page (it might need some time to propagate to the server).
And take a look at a before and after comparison here.
I plan on using this case study for my weekly Youtube teardown so I will have the chance to go deeper and literally walk you through the changes on camera.
But hopefully for today's 2-3 minutes, you got some value and lessons you can apply to your own work.
Tomorrow we have more work lined up, as mentioned yesterday:
"I don't really have a welcome email sequence in place 👉🏻 I'll select my favorite past newsletter issues and design a nice little sequence new subscribers will receive automatically. So we curate their experience better and offer more value right away"
Till then, keep optimizing.
P.S. What's your biggest takeaway here? Just hit reply and let me know. I'm starting to like this idea of build-in-public sprints. Great to get things done and crush procrastination. A meta-lesson for y'all.
Cheers,
Chris
🙌🏻 Let’s be friends (unless you’re a stalker)​
I'm the founder and chief conversion copywriter at Conversion Alchemy. We help 7 and 8 figure SaaS and Ecommerce businesses convert more website visitors into happy customers. Conversion Alchemy Journal is the collection of my thoughts, ideas, and ramblings on anything copy, UX, conversion rate optimization, psychology, decision-making, human behavior, and -often times - just bizarre, geeky stuff. Grab a cup of coffee and join me. Once a week, every Friday.
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