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Hi, I'm Chris, The Conversion Alchemist

I'm the founder and chief conversion copywriter at Conversion Alchemy. We help 7 and 8 figure SaaS and Ecommerce businesses convert more website visitors into happy customers. Conversion Alchemy Journal is the collection of my thoughts, ideas, and ramblings on anything copy, UX, conversion rate optimization, psychology, decision-making, human behavior, and -often times - just bizarre, geeky stuff. Grab a cup of coffee and join me. Once a week, every Friday.

Featured Post

🔊 BIG ANNOUNCEMENT (and my problem with the Marvel universe)

The other day I wanted to watch "Guardians of the galaxy 3". So as usual, I headed for the trailer and it looked good. Then typically for a trilogy, my next step is to get a recap of the previous movies on Youtube (just type "before watching [movie number X]"). I want to get as much context on it before diving into it. Especially if it's been a while since I saw the previous ones. Anyway, near the end of the recap I realized that one of the characters died. Problem is, they died in a movie I...

9 months ago • 2 min read

Read Online How to really connect with your prospects (and stop pitch-slapping them) Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. If you're on Linkedin you're probably familiar with it. It's the dreaded "pitch-slap". That's when someone sends you a connection request and inevitably, immediately, sometimes "automagically" - they pitch you on whatever the hell they sell. Pro tip: you can prevent this just by looking at...

7 days ago • 4 min read

Read Online “they were blind but now they see” ... How to create space in your prospects' minds, so they want to buy Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. I’ve always been obsessed with what happens in people’s brains the very moment they realize they need to buy something. I study it constantly, in my clients’ customers, but in myself too. If you want to understand what triggers prospects to head down the path...

14 days ago • 5 min read

Read Online The psychological hack all best-selling authors use to sell their books Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. You might be familiar with the stages of awareness. Unaware Problem aware Solution aware Product aware Most aware For most SaaS companies, their audience sits somewhere between the solution aware and product aware. Their prospects know there are solutions to their problems and sometimes...

20 days ago • 6 min read

Read Online They all laughed when I stood up on the podium… Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. I was petrified. Almost about to fake being sick, just so I could sidestep it. And like you normally do when you dread something, I’d procrastinated til last minute. I was supposed to give my first official Toastmasters speech that very night — and I didn’t have a single word on paper (or in mind) yet. So, I told...

28 days ago • 5 min read

Read Online How to understand any business and market fast Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. Copywriters should be learning machines. I’m constantly amazed when I hear about fellow pen pushers who refuse to work with a client because they think the topic is too complex. I mean, I say no to certain topics too. I would never write for the porn industry for example. But not because I don’t understand (c’mon...

about 1 month ago • 5 min read

Read Online Write a “How it works” page that sells Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. I just finished a strategy session with a potential client and I’m buzzing with excitement. Not because I might have won the project… But because I’m proud of how the whole call went and of the value I provided them with, for free. Even before the project started. Strategy sessions are the 45 to 1-hour deep dive calls I...

about 1 month ago • 4 min read

Read Online How to create an experience with words Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. There’s an economics concept called “experienced goods”. Experienced goods are products that cannot be fully evaluated before purchase and use. They need to be consumed to get a sense for their value. This is different from “search goods”. Search goods are things like books, electronics, clothing, furniture, and groceries....

about 2 months ago • 4 min read

Read Online How to get more opportunities Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. I’ve recorded the first 9 episodes of “The Message-Market Fit podcast” launching next week. We chatted all things messaging, copy, positioning, ICPs and more. But one thing jumped out of those conversations more than anything else… I’m talking about human connection. At the bottom of every successful interaction, whether it’s with...

about 2 months ago • 5 min read

Read Online How to get out of the box Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. We’re one week away from the lunch of my new “The Message-Market Fit” podcast. I’ve been raking up interviews for the past 2 weeks and loving it. Hopefully, you’ll love it too. What’s it about? At its core, it’s about understanding people. Here’s how you can start doing it better, today… Being a great copywriter and empathizing with...

2 months ago • 4 min read

Read Online The most powerful skill you can learn this year Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. This week I started my new podcast (launching Feb 6th!) where I get into the brains of marketing, growth and product folks at B2B SaaS, to learn how they do messaging and copy. Although I’m learning a lot about it and about them, I’m also learning more about myself. In particular, about one skill I’m trying to...

2 months ago • 4 min read
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