profile

Hi, I'm Chris, The Conversion Alchemist

I'm the founder and chief conversion copywriter at Conversion Alchemy. We help 7 and 8 figure SaaS and Ecommerce businesses convert more website visitors into happy customers. Conversion Alchemy Journal is the collection of my thoughts, ideas, and ramblings on anything copy, UX, conversion rate optimization, psychology, decision-making, human behavior, and -often times - just bizarre, geeky stuff. Grab a cup of coffee and join me. Once a week, every Friday.

Featured Post

🔊 BIG ANNOUNCEMENT (and my problem with the Marvel universe)

The other day I wanted to watch "Guardians of the galaxy 3". So as usual, I headed for the trailer and it looked good. Then typically for a trilogy, my next step is to get a recap of the previous movies on Youtube (just type "before watching [movie number X]"). I want to get as much context on it before diving into it. Especially if it's been a while since I saw the previous ones. Anyway, near the end of the recap I realized that one of the characters died. Problem is, they died in a movie I...

7 months ago • 2 min read

Read Online​ How to understand any business and market fast Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​ Copywriters should be learning machines. I’m constantly amazed when I hear about fellow pen pushers who refuse to work with a client because they think the topic is too complex. I mean, I say no to certain topics too. I would never write for the porn industry for example. But not because I don’t understand (c’mon...

about 19 hours ago • 5 min read

Read Online​ Write a “How it works” page that sells Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​ I just finished a strategy session with a potential client and I’m buzzing with excitement. Not because I might have won the project… But because I’m proud of how the whole call went and of the value I provided them with, for free. Even before the project started. Strategy sessions are the 45 to 1-hour deep dive calls I...

8 days ago • 4 min read

Read Online​ How to create an experience with words Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​ There’s an economics concept called “experienced goods”. Experienced goods are products that cannot be fully evaluated before purchase and use. They need to be consumed to get a sense for their value. This is different from “search goods”. Search goods are things like books, electronics, clothing, furniture, and...

15 days ago • 4 min read

Read Online​ How to get more opportunities Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​ I’ve recorded the first 9 episodes of “The Message-Market Fit podcast” launching next week. We chatted all things messaging, copy, positioning, ICPs and more. But one thing jumped out of those conversations more than anything else… I’m talking about human connection. At the bottom of every successful interaction, whether it’s with...

22 days ago • 5 min read

Read Online​ How to get out of the box Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​ We’re one week away from the lunch of my new “The Message-Market Fit” podcast. I’ve been raking up interviews for the past 2 weeks and loving it. Hopefully, you’ll love it too. What’s it about? At its core, it’s about understanding people. Here’s how you can start doing it better, today… Being a great copywriter and empathizing with...

29 days ago • 4 min read

Read Online​ The most powerful skill you can learn this year Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​ This week I started my new podcast (launching Feb 6th!) where I get into the brains of marketing, growth and product folks at B2B SaaS, to learn how they do messaging and copy. Although I’m learning a lot about it and about them, I’m also learning more about myself. In particular, about one skill I’m trying to...

about 1 month ago • 4 min read

Read Online​ How to get what you want in 2024 Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​ Hope your had a great time during the holidays. I’m back in the UK after gaining a solid 3kg in 2 weeks while visiting family in Italy 🤤. Getting back on track - and with a strong resolve. Here’s how you can start getting what you want this year… I’m sick and tired of these pitches: Chris Silvestri SilvestriChris Yo bro 6:58 PM...

about 1 month ago • 5 min read

Read Online​ F*#k new years resolutions Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​ Hey Reader, Please, don’t tell me you’re one of those people who sets “new years resolutions”… You know they never work. If you are, I’m going to fix you. Why wouldn’t I apply what I learn in the copywriting trenches to my personal life?? Think about it, as copywriters or marketers, we get to learn and take advantage of hundreds of...

2 months ago • 4 min read

Read Online​ 3 simple words to influence people Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​ Hey Reader, We tend to overcomplicate our approach to persuasion, especially in B2B. But sometimes all you need is just a different way to think about it - and 3 words to remind you how to do it. Here’s what I learned from a billionaire real estate agent. If you’re new here, you might not know that I’m slightly obsessed with...

2 months ago • 3 min read

Read Online​ How to take a stand and stand out Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​ Hey Reader, I always pay attention to what persuasion tactics work on myself. It’s the best way to learn. When you feel it, it’s easier to reproduce it in others. Well, I got sold on a new writing tool and I wanted to walk you through how they did it. In the ultracompetitive SaaS world, you can try your best at innovating, you...

3 months ago • 3 min read
Share this page